+ - =

Branding, apps, experiences

Product design,
project management,

London law firm in love with simplicity

Branding, design/business consultancy, web & mobile, SEO

2018 — www.shoredons.co.uk

Super lightweight and fast loading page, highly optimised for each device (screen, phone variations, tablet).

Whilst competitors' pages are bloated Wordpress installs, this bespoke coded site, based on fullpage.js, generally loads fully in 0.7 seconds.

Subtle page animations with strong typography, coupled with whitewashed carefully chosen imagery gave Shoredons the look and feel they were hungry for.

User tested and with proven high conversion rates via targeted Google AdWords campaign.

EV startup seeking design and technical help

Design consultancy, website development, acting CTO

2019 — www.weevee.uk

Drafted on board the WeVee team to help organise the finer details of the brand, as well as technical assistance.

Working within a live SquareSpace environment, changes were made site wide with stylesheets, after fine tuning in Adobe XD.

Chad Warner, the CEO of WeVee, has worked with many huge firms over the years and it was a pleasure working with someone of that calibre and with that experience.

Luxury adult store/blog complete branding

Branding, photography, image treatments, online store implementation


A refined yet wild look for delicate and raw outfit Roxy's Dream, based out of London. Futuristic tribal marks with colourful image treatments match the powerful statements of the brand.

Full ecommerce installation including server setup, on the Wordpress platform. Insights and a MailChimp neswletter email collection CTA.

Taking all product and model shots meant tight control over the look — playful animations and cohesive iconography complete the brand.

Pencils and lots of paper are the basis of all + - = projects.

Design & consultancy since


Brands and people that trusted + - =:

Andrew Grima
Gary Go
Stonegate Pub Company
European Golf Association
Capital One